Jaide Bradley

“Inside Chanel”, a short clip to show us the last 100 years of Chanel. The video is made up of digital, hand drawn and also photographic elements, this represents the techniques that have been used throughout the ages that Chanel has been around. 

The majority of the video is made in black and white. This not only  highlights the historical timeline of the brand but also the audience at which it is aimed at. The audience for this specific brand is mature, elegant and sophisticated women which is why the colour scheme has been kept to the classic black and white. 

Throughout the video similarly to the contrast between black and white, there is a contrast between the modern techniques and graphics that have been used and the historical monotone photographs of the ladies in history. 

As we get deeper into the video and we move down the timeline to more modern day, the use of colour is included more to represent how Chanel has progressed through the ages and only grown in success.

The black sans serif logo of Chanel is one that has survived 100 years and will continue.

LUSH cosmetics products are all brightly coloured and beautifully scented which draws the customers into their stores. They display arrays of their products amoung their shelves without packaging such as bath bombs and soaps to be tried and tested.

Unlike their bath bombs and soap bars etc, all their products that come in bottles or have stickers or labels are all simply black and white. By sticking to a simple colour scheme for the packaging this widens their potential customer base. This way customers don’t feel like their products are only for a certain age range or specific gender.

The font used on the packaging and labels is a hand written typeface. By using this sort of font the products seem more affordable and relatable. Each product has a sticker with an illustrated drawing and name of the member of staff who made the product. The creates a more personal bond with the company and makes the customer feel like they are being catered to personally.

Stranger things in an American science fiction Netflix series based in the 1980s. The opening title sequence is solely made up from the words “Stranger things” piecing together. Simple, but effective in the way it is done.

The font used looks like it has been created from neon lights. Each letter is hallow perhaps to suggest the things that we are yet to know and discover about the show. The outline of each letter as mentioned looks like it’s been created with red neon lights, all capitals with a retro typeface. The retro typeface represents the era in which the show is based the colour red highlights the danger that the characters might face throughout the show. The use of capitals also gives the titles a serious tone.

There is a good use of movement used through the opening titles as each letter begins large scale, showing us the sharp corners, smooth edges, and quick turns of each letter.

The letters slowly move towards each other, fitting together slowly like a jigsaw puzzle, representing how the netflix series will unfold episode by episode.

The title sequence for the movie split is very intriguing and straight to the point. It isn’t made up from very many elements but just enough to draw in and entice the audience.

The majority of this title sequence is made up of white sans serif text on black background. By only using black and white there is an air of mystery created as the audience is trying to work out what the movie they are about to watch  is going to be about.

The same piece of text is duplicated multiple times into continuous tiles, this could be used to represent the multiple personalities of the main character.

The only time we see any colour in these opening credits is when we see small clips from the film. Still, not too much is given away from the clips as they are kept short and also large scale so our focus is on one thing and we can’t get any clues from what is going on in the background.