LUSH cosmetics products are all brightly coloured and beautifully scented which draws the customers into their stores. They display arrays of their products amoung their shelves without packaging such as bath bombs and soaps to be tried and tested.
Unlike their bath bombs and soap bars etc, all their products that come in bottles or have stickers or labels are all simply black and white. By sticking to a simple colour scheme for the packaging this widens their potential customer base. This way customers don’t feel like their products are only for a certain age range or specific gender.
The font used on the packaging and labels is a hand written typeface. By using this sort of font the products seem more affordable and relatable. Each product has a sticker with an illustrated drawing and name of the member of staff who made the product. The creates a more personal bond with the company and makes the customer feel like they are being catered to personally.
Jaide Bradley 